Imagine you’re driving in your brand new Acura TL. It’s your first car, and you love how it drives. An icon appears on the dash with a bright orange exclamation point. What does this mean? You panic, you're confused. Is something overheated? Is the engine going to die? Should I pull over? Or should I ignore it and hope for the best?
In the last decade digital has transformed from something cool and curious to simply becoming a ubiquitous part of our everyday lives. This transformation has happened so fast and so invisibly that we haven’t had time to stop and reflect on how our digital interactions link to our physical lives. Many concepts we use to […]
Data-based decision making is only as good people's initiative and ability to make sense of the data, and the ability of their tools to help them think critically about it. The goal of this extensive user research project was to determine the opportunities for, and barriers to, reaching “casual” users of quantitative business information with a more engaging experience.