Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods. In this article […]
Business Origami is a method that has been invented by the Hitachi Design Center. It uses paper cut-outs as symbolic representations of people, groups, channels and environments, to create a miniature model of a system.
The hero’s journey is a storytelling method introduced by Joseph Campbell who analyzed vast numbers of myths and fairy tales. He found that all heroes follow a journey with 12 distinct steps, although not all 12 are mandatory for the story.
An experience map is a method you can use to get insights into the holistic experience of your target group (be it users, customers, clients) in order to understand and visualize the ups and downs of their experience across the service or ecosystem.
The idea of collaborative brand persona started with a project team meeting with people from marketing, IT, sales and customer service. All of them had different agendas and they all had one thing in common: their company brand.
Storytelling is an established and popular tool for movies, television, comics and many other areas of visual media. Storyboards help to add real-world context. People, places and e.g. devices will be involved and it is easier to keep your mind on the flow.
At the beginning of a project there are often the same questions. There is a concrete situation or a concrete product and you have to do a deep dive to get the answers. Which story is strong enough to cover all products or services?