Tag: UX method

Method Mondays: Never stop learning. 5 methods for innovation you should try in your team

Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.” At the SAP Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods. In this article […]
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Ann-Sofie Ruf

Prototype 4 Empathy

Prototyping for empathy is a method that is used by the d.School in order to immerse one you in the situation of your client, user, etc.
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Business Origami

Business Origami is a method that has been invented by the Hitachi Design Center. It uses paper cut-outs as symbolic representations of people, groups, channels and environments, to create a miniature model of a system.
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Hero’s Journey

The hero’s journey is a storytelling method introduced by Joseph Campbell who analyzed vast numbers of myths and fairy tales. He found that all heroes follow a journey with 12 distinct steps, although not all 12 are mandatory for the story.
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Experience Mapping

An experience map is a method you can use to get insights into the holistic experience of your target group (be it users, customers, clients) in order to understand and visualize the ups and downs of their experience across the service or ecosystem.
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Carolin Seel

KANO method

Professor Noriaki Kano (1984 Tokyo Rika University) developed a method to analyze which product attribute/feature, service or process is more desirable than others.
4249  | 
Carolin Seel

Newspaper Exercise

The combination of a new approach and something familiar like newspaper headlines motivates users in the creative thinking process.
2346  | 
Carolin Seel

Collaborative Brand Persona

The idea of collaborative brand persona started with a project team meeting with people from marketing, IT, sales and customer service. All of them had different agendas and they all had one thing in common: their company brand.
3010  | 
Carolin Seel

“Start & End” Storyboard

Storytelling is an established and popular tool for movies, television, comics and many other areas of visual media. Storyboards help to add real-world context. People, places and e.g. devices will be involved and it is easier to keep your mind on the flow.
4921  | 
Carolin Seel

Core Story Canvas

At the beginning of a project there are often the same questions. There is a concrete situation or a concrete product and you have to do a deep dive to get the answers. Which story is strong enough to cover all products or services?
6634  | 
Carolin Seel