SAP’s user experience strategy

Bringing great products to our customers

User experience (UX) is about meeting the user’s needs in the most effective and enjoyable way. SAP’s UX strategy is built upon the foundation of our user’s goals —efficient and easy-to-use software, packaged with the optimal user experience. SAP’s understanding of how to create true innovation manifests in the award-winning user experience SAP Fiori. The SAP Fiori concept and design principles are key components in SAP’s design-led development process which ensures the delivery of SAP Fiori innovation through all SAP products.

At the same time, SAP’s UX strategy focuses on empowering our customers and partners to design their UX journey and execute on it– via educational offerings and tools and technologies to design, develop and deliver a simplified user experience. A rich portfolio of services to initiate, drive and scale projects to improve UX in their enterprise complements this offering.

https://youtube.com/watch?v=vvu5mgocfjg

History of Design Thinking with SAP

https://youtube.com/watch?v=Kq9bV3paMAs

Co-Innovation with Mercedes-AMG: A Journey of Shared Expertise

https://youtube.com/watch?v=7mhVzsuXNOU

How to Change User Experience through Design?